Look-O-Look (NL)
Millford
2022

The wonderful world of Look-O-Look just got sweeter.

This year, LOL decided to expand the visual universe to connect with a wider range of candy lovers.
The objective was to target consumption occasions/mindsets in a way that it would still connect with their current visual universe.

The result? A fascinating candy playland, where things are never what they seem: Children have the power to shrink their mothers to the size of candy (by accident, of course) and young daredevils are ready to be shot from a flavorful cannon into the sky. Up, up and away!