Open for creators.
Alexandrium Woonmall (NL)
Millford
2022
A new look for the Alexandrium Shopping center in Rotterdam.
With a new strategy in place, the Alexandrium interior and living shopping center aims to position itself as Rotterdam’s next creative hub. A place where trends, technology, and design meet creative minds.
We set out to elevate the positioning from a mall, to a place of inspiration.
Where creativity is just behind the door.
My Role:
Creative concept
Art Direction
Graphic Design
The inspiration
A doorway to creativity.
To visit the Alexandrium Woonmall is to open the doors to inspiration and ideas for every room in your house. It’s a place to change your perspective and transform your spaces.
We’re inspired by the places we live in:
Their potential and their endless possibilities.
Creating the logo
Inspired by interiors and doors.
The letter A of Alexandrium becomes a glimpse into various interiors.
As a literal opening to inspiration and ideas.
A visual style for every need.
From clean, aspirational brand communication to categories and promotions. We’ve created a layered-system that adapts to different communication objectives: From corporate brand communication and way-finding, to expressive and inspiring categories, to bold and promotional comms.
By using this approach, we ensure that the brand feels fresh while staying consistent throughout every touchpoint.
Lighting
Beds & mattresses
Storage & organisation
Bathroom products
Frames
Furniture
Rugs, mats & flooring
Decoration
