Good Waves
Dopper (NL)
2020
More than a Social Media campaign. The Good Waves initiative is Dopper' response as a brand to the current worldwide events and concerns. We transformed our Social Media platforms into a water-themed source of well being for our global community.
Concept,
Art Direction
Social Media strategy Content.
The aim is to strengthen our community and bring people together through simple water-related messages and small actions. To harness the power of water to influence and engage with our followers in a happier, healthier more optimistic way.
Using a campaign logo and the #sendinggoodwaves we created/curated content designed to put a smile on our community. Simple actions from employees, friends, partners, djs and even a world-champion athlete have been accompanying our followers and giving them inspiration to keep our heads up together.
