Coca-Cola Everyday soccer shopper campaign
Coca-Cola (Latin Center Business Unit)
Agency: Visual Latina
2018
Fútbol is Latin American’s biggest and most shared passion. From the -sacred- soccer match with friends to supporting the local teams to following international leagues and the craziness around the world cup. We live, we dream and we drink soccer. That’s why paving the road towards the 2018 FIFA world cup was an essential task for the world’s biggest Soccer-supporting brand.
We developed a shopper marketing campaign to connect with all soccer lovers in every step of the way, owning the soccer conversation and making Coke the MVP in every (kind of) table.
Creative Direction
Art Direction
Concept
We developed an soccer-themed iconography set to interact with the photography. The elements could be localized depending on each country, allowing us to generate a flexible yet cohesive visual universe in Social Media and Point of Sale.
